Interview with Mireia Martínez Aguilera, our Export Area Manager

Mireia Martínez Aguilera has been part of the ITC team for almost 9 years, working as Commercial Back Office until last year, when she became the new Export Area Manager for Australia, Europe and Latin America. Throughout all these years, Mireia has proven to be a great professional with technical, commercial and human skills, and an expert in ITC’s dosing pump technology.

For all these reasons we decided to interview Mireia and learn more about her professional and personal journey throughout her time at ITC.

You started your journey with ITC as a back office sales technician 8 years ago, what differences do you find between the Mireia of today and the Mireia of that time?

I guess I can say that Mireia is more mature, more experienced and more understanding.

How has it been the leap as a new export department commercial?

Well, the truth is that I have not yet landed from the jump. There is a lot of work to do. It is true that having been with ITC for more than 8 years, I have the advantage of knowing the product, the company, the customers, our way of working… However, I still have a long way to go. I still have to get to know the countries, the players and the particularities of each market. Although I already know many of ITC’s clients, being a back office, most of them I have met by mail or telephone, now I have the opportunity to meet them in person and be able to create a bond with them.

In October 2021 you were Export Area Manager for Australia, Europe and Latinoamerica. What do you think is ITC’s position in the international market?

I think ITC is always at the forefront of innovation through advanced technology that provides the agricultural field with many advantages that we could not even imagine before. That is why ITC is present, and will be even more present, internationally. Keep in mind that we are a company born in agriculture and with almost 40 years of experience and our technology and products have allowed us to position ourselves very strongly in Australia, as well as in many other European countries where agriculture is very important, especially Mediterranean countries with a long agricultural tradition. As for the Latin America, we have always been working and we have some consolidated customers, but we still have a lot to do, Australia and Latin America are places with a huge potential for ITC right now!

What do you think is successful in dealing with customers?

There are many factors to take into account, but the most important thing is to put the customer’s needs at the center, to know how to listen to them and empathize with them. Also believing in your product and organization and transmitting that passion is very important. On a personal level, I would say that being yourself, too.

Currently, and after two years with only online events due to covid, the sector is being reactivated with presential fairs. Did you miss this kind of events?

Of course! The human factor will always be important and irreplaceable, besides, we sales people are social people by nature and you need that real and direct contact with the customer.

What distinctive features do you think characterize ITC?

As I said before, innovation. We have a product that is now making its way in a market that is still very much marked by the more traditional systems that have accompanied us for years. However, ITC is always committed to getting the most out of technology and, therefore, our dosing pumps work with precision to achieve a much better use of water, energy and fertilizers for the farmer.

What are the main advantages of ITC dosing pumps and what do they bring to the Agro field?

Easy and fast control of fertilizer dosing, which optimizes the consumption of this product and allows us to reduce time and labor and material costs.